Everyone talks about the app store and the number of apps it has. The App store indeed has a fairly good number of apps and games. But what is mostly overlooked is that the developers who actually profit from their apps are very few in number.
A week long online research carried out by iOS game developer Streaming Colour Studios found out that the top earning 20 percent of iOS games developers take home 97 percent of revenues, compared with half which have made less than US$3,000 since publishing their first game on Apple’s App Store.
According to Mobile Business Briefing
…25 percent of all developers have earned less than US$200 from their iOS games, although a further quarter have made between US$1,000 and US$10,000. Another 25 percent have made more than US$30,000 in lifetime earnings.
Looking at the top-earning developers, the top 1 percent took one-third of the total revenue between them, with 4 percent – or 10 developers in the survey – earning more than US$1 million during their time with games on the App Store.
In terms of revenues from the past 12 months, the research found that 50 percent of developers earned less than US$1,100, with 25 percent earning less than US$140. However, another 25 per cent earned US$10,675 or more during the same period.
What is noteworthy here is that full time independent developers and development companies have the highest profit, due to the fact that they have access to resources that can create games which are more sophisticated that their counterparts.
Also, the profit depends on how long the developer stays on the App store.
So we have presented our readers with another proof of Darwin’s evolutionary theory – The big fish eat the small fish, and it’s food too…!!!