Oct 022012
 

The idea of using cell phones to interact with ads is not new – T-Mobile Austria deployed IR Kiosks all over Vienna about six years ago (see here and here).
anasta 16% of European smartphone users scan QR codes erram 16% of European smartphone users scan QR codes

As cameras in cell phones became better, QR codes replaced the now-unpopular IR booths. Accoding to ComScore, these codes become more and more popular every day:

Smartphone Audience Scanning QR Codes via their Devices
3 Month Average Ending July 2012 vs. July 2011
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
  Smartphone Audience (000) YoY Growth % of Smartphone Audience YoY Percentage Point Increase
EU5 17,390 96% 14.1% +4.0
France 2,843 71% 12.5% +1.9
Germany 5,084 128% 18.6% +6.1
Italy 2,765 75% 11.9% +3.2
Spain 3,381 218% 16.0% +9.0
UK 3,316 43% 11.4% +0.6

The result of most of the queries is the obtaining of product information – this is broken down further in the table below:

Result of Scanning QR Codes by Percent of Smartphone Scanning Audience
3 Month Average Ending July 2012
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
  Penetration (%) of QR Code Users
EU5 France Germany Italy Spain UK
Product information 71.7% 65.4% 77.9% 69.2% 71.1% 70.1%
Event information 31.8% 32.7% 28.9% 36.4% 36.5% 27.0%
Charity/cause information 12.1% 9.5% 10.0% 18.6% 13.4% 10.8%
Coupon or offer 19.4% 20.3% 19.6% 17.6% 22.2% 17.0%
Application download 13.4% 17.5% 11.4% 14.8% 13.7% 11.2%

Not much to add here…

Sep 282012
 

Long-term followers of this blog are likely to know PackT – the innovative UK-based publisher has thrown out a huge amount of interesting books in the last few years.

Having reached a thousand tomes, PackT has now sent out the following and highly attractive offer:

Packt Publishing has come a long way since it published its first book in 2004, and is now one of the leading technical publishers, renowned among developers for its focused and practical books on a wide range of tools and technologies.

Packt has just published its 1000th book. You are invited to join us in celebrating this milestone with a gift. Access our library, PacktLib, for free for a week, and choose any of our eBooks to download and keep.

To make use of this offer, you simply need to go to www.packtpub.com and log into your account, or register for an account, between the 28th and 30th September.
At Packt, we really appreciate your support in helping us get this far, and hope that you will continue to enjoy our range of books.

Not much to add here except that we congratulate whole-heartedly…

Sep 262012
 

Usually, the folks at iFixit’s tend to tear down cell phones.

When the Apple A6 came out, they changed their program and take their readers on a trip into a semiconductor analysis lab. This is quite interesting to see, and makes a worthwile read for every electronics head – even if he profusely dislikes the iPhone 5.

As quite a few rumors pointing to a quad core processor are around, it is a nice touch to see iFixit debunk that:

* Delving deeper into the center of the A6, we find dual ARM cores and three PowerVR graphics cores!

In addition to that, Apple seems to reduce their technical exposure to Samsung:

* During the iPhone 5 teardown, we referenced the B8164B3PM label we found on the A6 processor, which denoted 1GB of Elpida LP DDR2 SDRAM. The die mark and photo (shown in the A6 teardown) confirmed the strong hunch that the A6′s 1GB LP DDR2 SDRAM is provided by Elpida.

Find a bunch of images here:
http://www.ifixit.com/Teardown/Apple-A6-Teardown/10528/1

Aug 222012
 

In Austria, SMS spam has been a problem for decades. Sadly, it doesn’t’ look like it is going away – instead, expect growth until 2017.

Online Media Daily now reports the following:

Ad spending on mobile messaging will reach $7.4 billion by 2017, fueled by a surge in location-based SMS text ads, according to a new forecast by U.K.-based Juniper Research.

Did you ever get SMS spam?

Jul 302012
 

So far, SMS spam has been a specialty of Austria and Germany – however, it looks like the folks now start to hit the UK.

Dynamoo brings us the following text:

Hi, we think you may be entitled to compensation of up to £3500 from missold PPI on a credit card or loan.
Reply PPI for more info
Reply STOP to opt out

As of this writing, it is not known how they monetize the “victims”.

Hit the link above to find out how to report it to your carrier – of course, the delete key is invented.

Jul 182012
 

When it comes to innovation in governmental areas, many people spend many hours talking “wise” about things which should be changed – but when it comes to doing them, the group becomes much smaller.

Mark A. M. Kramer, an advocate and researcher in the area of mobile health, has now put his data where his mouth is:
mamk mobile health Mobile Health   a pioneer strips down

Obviously, transmitting health data via the internet is possible – it only is a question of getting the health lobbies to accept that fact. So, kudos once again…

Mar 312012
 

When companies like the mobile advertising pioneer Smaato showed off their product at long-forgotten Symbian Smartphone Shows, the average pundit did not expect ads to become a significant part of the financing of mobile applications.

However, the situation has changed and the voice of the market has spoken. Thus, it should not come as a surprise that the long-running “Cannes lion” advertising festival now has a category of its own for all things related to mobile:
cannes mobile lions Mobile advertising now part of Cannes lion competition

Not much to add here…

Mar 182012
 

When Brooke Crothers stopped at two Apple stores at two different locations, he was looking to sort out his inner conflict on – “should I update my iPad or not”. But here is what he found out

After attending a meeting in Hollywood on Friday, I stopped by an Apple store down the street in Century City (aka, Beverly Hills) and another in Santa Monica. I estimate I spent more than two hours total in those two stores.

My intention was not only to try to gauge the level of interest in the new iPad but also to form (I hoped) a bulletproof rationale for upgrading from my iPad 2.

During the course of comparing my iPad 2 with the new iPad (see photos) one numbingly consistent (as in "here we go again") query to Apple staff by prospective buyers–and I’ll paraphrase–was: "Hey, I really don’t see any difference between this new iPad and my iPad 2. Can you show me what’s different?"

The Apple staff was quick to rattle off 4G, better camera, dictation, and, of course, the Retina display. But the improved camera and dictation was of little interest to the buyers I stood next to. 4G was important to a few but not material for others.

You can read on the rest of the article at http://news.cnet.com/8301-13924_3-57399321-64/some-people-dont-have-a-clue-as-to-why-they-need-the-new-ipad/

Dec 032011
 

Looks like the times of CarrierIQ winning awards from agencies like FierceWireless will soon be over – now, the image of the Android OS itself is at stake.

The image below came from the main news broadcast of Austrias governmental TV Station ORF, and was followed up with a tirade stating that “mainly Android handsets are affected”:
orf carrierio Austrian governmental TV slanders Android as shit hits the fan for Carrier IQ

Even though the ranting of a governmental TV station can be ignored, the situation is now getting hot: as the US government investigates and RIM distances itself from the product, it most probably is but a question of time until we will see a situation similar to the Etisalat removal patch offered by RIM some time ago.

By the way: the software is not at all limited to Android. It also lives on Symbian, iOS and webOS, with Windows Mobile classic deployments rumored.