Most mobile ad solutions – Microsoft’s system is explicitly excluded here – pay developers only for clicks. Obviously, this motivates coders to create GUI layouts where it is easy to mistakenly tap on an ad to drive revenue.
Pace Lattin now brings us the following interesting quote:
A new study by GoldSpot Media claims that almost 50% of all clicks on static mobile ads are actually “fat finger” clicks. These aren’t just clicks from those who visit McDonald’s a bit too much, but from the general population who accidently click on the mobile advertisement and then close the app within two seconds. This means that they weren’t at all interested in the advertisement, but instead were just trying to exit or move around.
Of course, this causes significant problems for advertisers. Low rates of user engagement lead to lack of further funding, which comes to hurt developers as the clicks become worth less and less.
Have you ever mis-clicked an ad?