Dec 142009

Covering Apple in a critical fashion is not always healthy: in Austria, the company is often described as a law office with a few programmers sitting in a back office. Nevertheless, looking at them critically from time to time is important.

Strand Consulting did just that, and produced a report on the following:

We have had a close dialogue with a number of operators, we have examined their financial figures and analysed whether the iPhone has created value for those mobile operators that have been focusing on the iPhone. In the report we take a close look at the 10 largest myths about the iPhone:

1) The iPhone drives data traffic into mobile operators networks
2) The iPhone helps operators attract new customers
3) The iPhone is good business for mobile operators
4) The iPhone is dominating the mobile services market
5) App store is a huge success that has revolutionised the services market
6) There is money to be made by developing applications for the iPhone
7) It is iPhone customers that are generating the majority of online mobile surfing traffic
8) The iPhone has a large market share
9) The iPhone was the first mobile phone with a touchscreen
10) The iPhone is a technologically advanced mobile phone

I have just requested my copy of the report, and will report back soon. In the mean time, feel free to check out their web site below:

Related posts:

  1. AdMob stat day
  2. MMS for iPhone – Q&A posted
  3. Nielsen on app downloading habits
  4. DataViz representative confirms Documents To Go for iPhone
  5. Navigon adds real-time traffic to iPhone GPS app

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