The folks at ABI Research’s have performed a little survey of US iPhone users – and figured out a few pretty interesting things:
The study, conducted in November, asked 235 U.S. smartphone users who installed applications on their devices in 2008 how much they had spent in the last 12 months. ABI found that almost 17 percent doled out between US$100 and $499 for mobile apps. The majority spent between zero cents and $100.
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Of course, notes Orr, the downside is that Apple has created the expectation that all mobile apps should be as cheap as the ones it offers. On Dec. 31, 96 percent of the 12,000-plus titles in the App Store cost less than $10. That’s cheap compared to the rest of the industry, which charges between $7 and $25 a pop.
The full scoop can be had at PC World’s; the full report can be bought here!
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