Sometimes, being a huge company is just great. When two big companies which once were partners start to duke it out, things get really interesting. Reason for post: Google has just admitted that its recently-released Voice Search program uses undocumented APIs, which is prohibited under Apple’s SDK/App Store terms.
The whole blogosphere currently is bonkers about the topic; wondering if/when Apple steps up and tells Google to abide by the SDK terms like other developers. Some Apple reps probably drown in email by now…
At TamsIJungle’s, we didn’t even bother to email Apple. The reason: we know that absolutely nothing will happen. Apple needs to have Google on-board, as its entire GPS and Maps stack is based on their technology.
If Apple would start to bug Google, their response could be firm and fast: discontinuation of all Google products for the iPhone. Google has little to loose, as they have a mobile platform of their own – Apple, on the other hand, would have to deal with thousands of extremely pissed off customers who want their Google Earth back.
Austrian parent law includes a concept of “very known brands”, which have almost complete protection. Google is such a brand – and I don’t think that Apple will want to stand in their way.
P.S. If they do, things will get very interesting…
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