Steve Jobs recently states that the 30% cut the company levies off iTunes App Sales doesn’t generate enough profits for Apple to actually earn money – instead, he states that the Cupertino-based company barely manages to break even.
Of course, the iTunes store is radically different from regular ESD’s like the excellent MobiHand system (whi charge about 20%) – applications are much cheaper(MobiHand’s Minimum MSRP is 4 USD). There may also be weird Cupertinian taxes and bloat in the game..but this IMHO doesn’t eat up 30% of the revenue.
According to some, the real reason lays in the financial structure of the company. Apple currently has a gross margin of 34.8% – which can not be reached with sales in the app store.
This decrease of GM doesn’t really hurt anyone directly, but makes Apple’s stock less interesting to prospective buyers…which is where the dog is buried…
A big thank-you to all who sent this in
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