Jan 242013
 
Tamoggemon-Logo

Dear Readers,
we are deeply sorry for the huge delay in updating the Content Network – our head editor Jatinder Singh has fallen deeply ill, and was in hospital for a few months. However, he has now recovered – and we are planning to relaunch the sites for real.

From now on, we will once again provide you with industry coverage in a timely fashion. Due to this, we have performed some structural maintenance operations and have also implemented some changes to content policy.

In addition to coverage of events like BlackBerry Jam Amsterdam and the Mobile World Congress, the following improvements have been carried out network-wide:

Improved layout
Our original layout dates back to the initial launch in 2004, and has only seen slight enhancements (and one colour change) ever since. Given that the pace of the IT world has accelerated since that time, we have now decided to make a small change again.

From now on, our homepage will list stories in a more compact fashion. Interesting content can be read by clicking the “Continue Reading” link – this saves traffic and time.

More staff
A total of three people are now dedicated to supplying you with content. This means that we are less susceptible to loss of staff – and should have new stuff for you every day like in the old days.

Discontinuation of legacy sites
In order to make the operation of the network more sustainable, we have had to reduce the number of sites. Due to dwindling market interest, some of our venues have been shuttered – information relevant to these platforms will, from now on, be featured on the remaining sites as part of the “industry-wide coverage”.

With that, we hope for your continued loyalty and remain

With cordial regards
Tam Hanna/Jatinder Singh/Annette Bosbach
-editorial team

Nov 072012
 

NFC technology is starting to be widely deployed – except for the iPhone, it is available on all other handset platforms. Sadly, so far, it was difficult to find something to test your NFC handset on – it is much like the problem of storing an impressive Galaxy Note II in a Galaxy Note II case where no one can see it.

In the inner city of Milan, a trial has now been set up by a local carrier. It allows users to use their handsets to perform the following actions:

  • Use vouchers
  • Pay for food
  • Find out about sightseeing spots

Find out more via the URL below – videos from the 3GSM can sadly not be embedded:
http://www.mobileworldlive.com/videos/feature-nfc-tour-of-milan/25883

Nov 012012
 

In today’s mobile industry, a variety of monetization methods compete – when creating an application, deciding on the correct revenue generator can make or break the bank.

The analysis house Flurry has now provided us with the following graph – it shows which applications commandeer a high degree of loyalty:
 On app types, user loyalty and monetization

Of course, this also has an impact on the choice monetization methods:

On average, Quadrants I and IV (the right-hand side) are better suited to subscription and advertising-supported models. The main reason is that these apps have perceived enduring value by consumers over a long period of time, and therefore more successfully retain their user bases. For ad-supported apps, high repeat usage translates into more ad impressions served. Categories on the left-hand side, Quadrants II and III, are better suited for one-time download fees. Additionally, quadrants II and IV (top left and bottom right) are likely best for in-app purchase models. For Quadrant II, the intense usage means that consumers find very high value during a short window. This creates the opportunity to offer new content or functionality during “binge” usage. Adroit social game makers are masters at driving in-app purchases during a consumer’s greatest moment of engagement. For Quadrant IV, because the user will return again and again, there also exists the possibility to find new ways of increasing value, which includes offering add-on functionality or content for a fee.

Hit the link above to find out more…

Oct 312012
 

India is one of the largest markets for mobile applications and mobile web surfing – in fact, many people in India only have a cell phone.

Opera now shares the following bits of data which show what users do while surfing on the run:

Top 10 website categories in India

  1. News Portals
  2. E-commerce
  3. Social networking
  4. Education
  5. Travel
  6. Search
  7. Cricket
  8. Download portals
  9. Job portal
  10. Government websites

What do you think?

Oct 312012
 

Prices tend to change frequently, especially as inflation raises. At some point, using a digital screen becomes more affordable than permanentely reprinting paper price tags.

While running across a store in Vienna, I stumbled across this – a e-ink based price tag:
epaperpricetag tnl e paper displays used for price tags

Looks like the price of the technology is becoming lower and lower – have you seen any weird e-paper applications recently?